Task Three – Audience Evaluation and Feedback

The audience feedback you have gathered is excellent. The video diary of your comments on Facebook is original and detailed, as are the comments from the focus group discussion. Your understanding of your intended audience is through and punctilious in terms of what they had to say – you also fully reflect upon these comments. Very good use of mobile and new media technologies in record keeping of these comments – especially in incorporating your comments with the audience. You also use theory very well in your analysis and even distinguish between male and female responses – this is tied in really well into audience use and gratification and Hall theory of reception. You also link the audience feedback to values and beliefs in relation to rebellion, cool Britannia and gender representations. Good reference to intertextual references.

Feedback on Director's Commentary

Im Not Like Anybody else

Teodora and Nina

Excellent and considerate understanding of the technologies used in production of the video, for example FCP and After Effects. There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g. green screen and bridging gaps between scrapyard and studio based shots) and in the post production editing process – in discussion of match of action. This is sustained and thorough and accurate in discussion of the branded themes of the MV. The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative and intertextual references to the ‘Bond’ movies. Excellent command of terminology and well presented – understands and discusses convergence really well.

Outstanding Effort and Excellent commentary, well done.

Feedback on evaluation task two

An excellent evaluation of your campaign which considers the music video alongside its ancilliary tasks really well.  It is detailed and links your products to real media and further considers the target audience in relation to the brand identity for the campaign.  You have also incoporated well theorectical concepts into your work in creating the right marketing mix.  Excellent consideration to product placemment and outstanding effort.  Well done.

Feedback

The content of your response is excellent with a through understanding of the use of media conventions in your coursework.  This could be developed further in reference to research and planning of CD digipaks.  You have made very links to real media products and this is supported by hyperlinks and video evidence well done.  Further you have clearly incorporated academic points into your evaluation which shows excellent reflection on what you needed to do.

My strongest suggestion for developing your blog entries, is to tidy up the visual presentation - use Beeclip for images and try to upload an embedded presentation - I am more than happy to help you with this.

Feedback

An excellent of posts which provides plenty of detailed comments and reflection.  Impressive in places, love the video diary and beeclip.com - good creative use of online tools.  My only recommendation is to consider wether you should use different colour fonts.  Well done.

Feedback

Excellent detailed posts.  Well done.  I like the way theroy has been incorporated into practice. You fully reflect on your work and have accounted for the process of constructing your CD cover well done. 

Feedback

This is excellent work - there are evident clear accounts of your planning and research for your music video production day after half term.  Your efforts are sustained and 1st class!
I like the way in which decision making is evident along with reflection and revisions. 
Your cast list has been agreed and you need to be working on the set design and organisation of production. 
There are one or two ways to develop the blog:

First to begin using a wider range of blogging tools - there are lots of well presented images, but use of Flickr or powerpoint will increase the creativity that is shown on your blog. 
Second, and you do this already to an extent,  the valid, detailed and reflective comments that you make need to be developed further.  Do this with  with  key media concepts and theoretical ideas;  for example, link the planning to star image,  or how set design and lighting link to mise en scene and/ or what model's of lighting you are using in relation to your set - key, fill, directional, discuss the intensity and colour and what you are trying to represent about your artist.

 This will help make a more thorough evaluation of your work. 
Well done.

Feedback

Excellent - your response is detailed and through and you have been creative with your blogs, I particularly like the use of headings with good layout and design.  The slideshow adds variety to the presentation of your blog.

You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label? Your clearly identify your target audience and have profiled them well, but could develop this with the use of VALS - though I am not sure that it is JINCARS A1 - perhaps this needs to be revised.

Excellent research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs, which you have began to formulate.  Well done.

Feedback

This is a good post which examines the music industry as institution.  There is clear knowledge and understanding of the role of record companies and the artist signed to them. A particular strength is how you have compared the two record companies and contrasted the strategies used. You may  be interested in this link: What is a record company?

Feedback

You have produced proficient work with your blog. There is a good understanding of what the task demanded. I do make use of different blog tools and are able to link ideas to real media concepts.

You could add more Hyperlinks's to support the good work you have done.  If you need to change the song you want to do - evidenced the informed choice of your reasons

Well done!