Sunday 19 February 2012
Task Three – Audience Evaluation and Feedback
The audience feedback you have gathered is excellent. The video diary of your comments on Facebook is original and detailed, as are the comments from the focus group discussion. Your understanding of your intended audience is through and punctilious in terms of what they had to say – you also fully reflect upon these comments. Very good use of mobile and new media technologies in record keeping of these comments – especially in incorporating your comments with the audience. You also use theory very well in your analysis and even distinguish between male and female responses – this is tied in really well into audience use and gratification and Hall theory of reception. You also link the audience feedback to values and beliefs in relation to rebellion, cool Britannia and gender representations. Good reference to intertextual references.
Friday 10 February 2012
Feedback on Director's Commentary
Im Not Like Anybody else
Teodora and Nina
Excellent and considerate understanding of the technologies used in production of the video, for example FCP and After Effects. There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g. green screen and bridging gaps between scrapyard and studio based shots) and in the post production editing process – in discussion of match of action. This is sustained and thorough and accurate in discussion of the branded themes of the MV. The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative and intertextual references to the ‘Bond’ movies. Excellent command of terminology and well presented – understands and discusses convergence really well.
Outstanding Effort and Excellent commentary, well done.
Teodora and Nina
Excellent and considerate understanding of the technologies used in production of the video, for example FCP and After Effects. There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g. green screen and bridging gaps between scrapyard and studio based shots) and in the post production editing process – in discussion of match of action. This is sustained and thorough and accurate in discussion of the branded themes of the MV. The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative and intertextual references to the ‘Bond’ movies. Excellent command of terminology and well presented – understands and discusses convergence really well.
Outstanding Effort and Excellent commentary, well done.
Friday 3 February 2012
Evaluation Task 4
The Concept
The concept of our music video was to show the aspect of regeneration, recycling of the media market and products and to maintain the quality within music products instead of quantity. Therefore we used the junkyard as a part of our location for both the performance and the narrative by the use of a green screen in the media studio. This technology became crucial to our final product combining studio and location shots.
The Pre-production
In terms of using digital technology in the pre-production we filmed an animatic storyboard with digital cameras and have also taken pictures with my Sony digital camera from the set design we created and the location, which I then uploaded to my blogg, I used it as an on-going diary of my research and planning process. This is an example of convergent technology because I also used my mobile device to take some photos which I then uploaded onto my computer, then shared it on e-blogger (where we were enabled to post posts, pictures and powerpoints, another example of convergence). I used the internet in most cases as a research tool, such as when uploading a powerpoint on Slide-share researching similar artists - Research Into Similar Artists or other artists' star image, such as Madonna - Star Image , developing over time which helped me to understand how we should construct the star image for our band - Inferno. We also used YouTube when looking into action films, which we wanted to use in our narrative concept, such as Stormbreaker.
Media technologies used in the digipak and poster - creating process:
On the day of the shoot both for the narrative and the performance we used a digital camera to capture the day, like a record, which enabled us to use these stills in order to create the the poster and the digipak as part of our campaign, and to blog for evaluation purposes. This is a creative multitasking process. Several pictures of the band members were used in the poster put together as one picture using different techniques such as layering in Photoshop. Also in the CD we used some of the stills of the junkyard to create the theme of recycling and with these pictures we used different effects such as the burn effect and saturation levels.
We used Photoshop, as a creative software in order to enhance our construction of the star image of our band. Our skills developed immensely from AS to A2 when we actually learnt how to endependantly use the programme and make our own creative decisions. Here there is a link which demonstrates some of the progress made while creating our digipak. - Digipak Evaluation - Digital Technologies
The concept of our music video was to show the aspect of regeneration, recycling of the media market and products and to maintain the quality within music products instead of quantity. Therefore we used the junkyard as a part of our location for both the performance and the narrative by the use of a green screen in the media studio. This technology became crucial to our final product combining studio and location shots.
The Pre-production
In terms of using digital technology in the pre-production we filmed an animatic storyboard with digital cameras and have also taken pictures with my Sony digital camera from the set design we created and the location, which I then uploaded to my blogg, I used it as an on-going diary of my research and planning process. This is an example of convergent technology because I also used my mobile device to take some photos which I then uploaded onto my computer, then shared it on e-blogger (where we were enabled to post posts, pictures and powerpoints, another example of convergence). I used the internet in most cases as a research tool, such as when uploading a powerpoint on Slide-share researching similar artists - Research Into Similar Artists or other artists' star image, such as Madonna - Star Image , developing over time which helped me to understand how we should construct the star image for our band - Inferno. We also used YouTube when looking into action films, which we wanted to use in our narrative concept, such as Stormbreaker.
Media technologies used in the digipak and poster - creating process:
On the day of the shoot both for the narrative and the performance we used a digital camera to capture the day, like a record, which enabled us to use these stills in order to create the the poster and the digipak as part of our campaign, and to blog for evaluation purposes. This is a creative multitasking process. Several pictures of the band members were used in the poster put together as one picture using different techniques such as layering in Photoshop. Also in the CD we used some of the stills of the junkyard to create the theme of recycling and with these pictures we used different effects such as the burn effect and saturation levels.
We used Photoshop, as a creative software in order to enhance our construction of the star image of our band. Our skills developed immensely from AS to A2 when we actually learnt how to endependantly use the programme and make our own creative decisions. Here there is a link which demonstrates some of the progress made while creating our digipak. - Digipak Evaluation - Digital Technologies
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