Friday 25 November 2011

Digipak Evaluation - DigitalTechnologies

From developing our concept and ideas on paper we mainly used Photoshop CS4 in order to create the product digitally.


I took a screengrab in order to show our Photoshop process of working. In the middle you can see how we created new windows in order to work on the specific covers, we always had to use the same sizes - 1500 pixels - width and hight in order to have a square.


Here I took a further screengrab of how we created our front cover. First we used Google pictures in order to find the right size and look of a recycling sign. Then we cut each item and cropped it into a new window. Then painted the arrows into the mod colours. Once finished we thought about the background which we took from a scrap yard picture we took. I cut the picture and inserted it into the template. Using the "Move Tool" we chose the bit from the picture we liked most. Then we played around with contrast, but realized that it does not look right because the colours we too strong and the background too busy. So, we decided on experimenting changing the opacity in order to make the arrows more transparent. Once we had done that we wanted to make the colours more moody. I suggested using the paintbrush and "colour burn" the picture in brown. We liked the special effects which contrasted nicely with our arrows. We wanted to emphasize the simplicity of it and therefore we used a simple font.


We were given ready templates and once we have finished with the product we put them over the templates.

Nevertheless, except from digital technologies we used our blog, photographs, design art work and other creative skills on the way to create our digipak.

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