This is our first draft of our digipak which is going to be refined (we will add bar codes, the record company they are signed to and the song list + extra special effects in order to present it as professional as possible). As you can see we created four different panels - inside right, back cover, front cover and inside left.
With the front cover we wanted to put an emphasis on our main theme - regeneration and recycling of the old to the new. We used a recycling sign in the mod colours and as a background we chose one of the scrap yard pictures I took last Sunday. In order to sustain continuity of our digipak we chose another picture as the back cover in the scrap yard in order to reinforce our concept, which is supported by Keith Negus' theory of embracing a "naturalistic approach", being part of the "Organic Ideology of Creativity". We imposed this idea further by developing our inside cover - on the left we thought of having a bin full of stars representing "Synthetic Idelogy of Creativity", such as Justin Bieber, Lady Gaga and Rihanna and therefore we are putting a lid on them, right cover, giving a chance to the more organic artists.
In terms of being influenced by already existing media products, we were till the point we changed our concept partially. We were planning on having on our front cover the face of Simon Cowell being recycled - we were inspired by the Sex Pistols as I explain in a previous blog. However, we thought that our concept would be more sound if it is simple and clear - expressing what we want to say rather than including him, it is all abour our artist's star image.
When discussing the star image of our band and we portrayed that we thought of Richard Dyer's theory. We constructed our image by putting an emphasis on mod cool contemporary portrayal being rebellious and different so the target audience could identify themselves with it. We portrayed by the scrap yard images and the fact that they are brave enough to try and change something. We are also provocative by using world-known stars and criticising their art, so in that way we are achieving Paradox 1 of Richard Dyer's Stardom Theories - they are ordinary because the audience can identify with them, they are also extraordinary because they are "heroes" - are going to make the change. We are also putting an emphasis on their creativity by the use of design work rather than highlighting their good looks. So, I think that we have successfully achieved the creation of our brand image.
Our product fits as a promoting campaign as well because it markets the right image for our band - "Infernal" are organic, natural and different. A digipak is a very important part of the creation of an image and not only - the success of the album relies on it as well.
I found a web-site that explains how creative you can be with your digipak design:
I also looked at a power-point presentation on slideshare that explains the role of a digipak:
In terms of institutional context we agreeed on the subsidiary of EMI to be our record company because as I explain in a previous post - we want to try and give "Infernal" more creative freedom, but also have the financial help in terms of marketing. 
No comments:
Post a Comment