On Monday we had a group discussion. Charlotte has tried contacting a Surrey mod club and signed up to be a member. However, she wrote on one of the young mod members if he would be interested to take part in our video or at least provide a scooter. Nevertheless, we never heard of him so we had to rely on Niell's scooter. On Wednesday he told me that his scooter is broken and will try and fix it till Sunday. We tried everything, contacting other mod people, but did not work. On Friday, it was for sure that Niell's scooter will not be fixed on time and Nina and I had to come up with a whole new concept. Ed was still not feeling well and Charlotte was sick for the rest of the week as well. So, Nina and I had to think quick, work efficiantly and come up with new good ideas because obviously without the scooter and the people that were supposed to represent the mod community we could not achieve this. Nina could not attend and Charlotte said that she would not be able to come, so we did not have enough actors or members of the group. Knowing that she will not be there, Nina and I evaluated the situation. Merlin and I were the only actors we had available, so we had to change our concept from six people to just two. On Friday morning we brainstormed ideas - love story, chase etc. We finally agreed on shooting a film in the scrap yard. A girl has been kidnapped for money and Matt (media teacher) would be guarding her. She is tied up in a car. We planned to portray a chase with Matt and Merlin, trying to save me. Our concept was that "Infernal" would play the song for the film, which will be a classis British action film. Therefore it fits with the mod concept. We still kept the recycling idea, but modified the original concept. In addition, this reinforces the idea of synergy and cross-promotion between the product. We all live in the online media age. Therefore through using film in our music video our target audience will be wider and easier to access.
We were inspired by the film "Stormbreaker" and decided on using some of the shots in this scene:
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