Evaluation Task 3 - Audience Feedback

I made a video dairy with a focus group, which I am going to use and analyse later on.





This is my video diary analysis, which is based on audience feedback I have done by applying the theory behind it.

Feedback on evaluation task two

An excellent evaluation of your campaign which considers the music video alongside its ancilliary tasks really well.  It is detailed and links your products to real media and further considers the target audience in relation to the brand identity for the campaign.  You have also incoporated well theorectical concepts into your work in creating the right marketing mix.  Excellent consideration to product placemment and outstanding effort.  Well done.

Evaluation Task Two

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Evaluation Task 1 - Media on Prezi

Feedback

The content of your response is excellent with a through understanding of the use of media conventions in your coursework.  This could be developed further in reference to research and planning of CD digipaks.  You have made very links to real media products and this is supported by hyperlinks and video evidence well done.  Further you have clearly incorporated academic points into your evaluation which shows excellent reflection on what you needed to do.

My strongest suggestion for developing your blog entries, is to tidy up the visual presentation - use Beeclip for images and try to upload an embedded presentation - I am more than happy to help you with this.

Evaluation Task 1 - Poster

In terms of our poster, we adhered to most conventions. As you can see we used the same font as on the digipak in order to keep the continuity. We photoshoped four pictures of the band and put them together and used as a background the scrap yard. There is also an emphasis on the instruments, so we highlight their talent and musicianship, their togetherness as a band and their unique image - wearing suits. The lead singer is in the foreground in order to put an accent on him, being the "face" of the band and having the most intimate relationship with the audience.

We also put the name of the album in the same way as it is on the digipak. In order to create a synergy we stated that the soundtrack from the film "The Agent" is included in the CD, so more people might recognise and therefore buy the album, which is also promoted by the fact that you can see the instruments in the shot and therefore subconsciously the reader of the convention will be reminded of their talent. The album date is stated and it is said where it is available. The logo of the record company is clear to see as well and their website. We chose to include little logos of twitter and facebook to highlight that the fans can interact with each other and share opinions about the band. Therefore we recognise that we live in the online age and the importance of it. The QR code allows people to scan it and it sends them automatically to the web-site of the band, which again highlights the fact that the band is accessible and easy to contact and find, which makes it very convenient to simply scan the code on your i-phone for example and get more information in just a few minutes.

The link below shows some example of different posters and art work:

http://www.1stwebdesigner.com/design/conventions-poster-design-inspiration/

Evaluation Task 1 - Digipak

In order to understand the codes and conventions of a digipak at the beginning of the process I research different ways to create a successful digipak - Research Digipak - Conventions. In addition, I also researched digipak covers by similar artists in order to collect ideas and inspiration for my own product - Digipak Covers by Similar Artists, this helped enourmously because I understood how to create a band image through the digipak and how important it is to get it right.

In terms of our digipak we wanted to be creative and we used most of the conventions rather than subvert them. Our front cover has the title of the album "Retaking The Music" and "Infernal, which is the name of the band as simple conventions. The font was kept the same throughout the whole digipak which is common as well. The burning is similar in order to keep the continuity. As you can see we used dark colours for the background in order for the recycling sign to stand out and therefore the concept of our band. Through the design work we wanted to use the conventions, but also bring out the unique brand image of the band. The mod colours we highlighted and it seems to have a rather metalic feel to it and it sells the concept of "Retaking The Music" and recycling. The fact that for a background picture we used the scrap yard, it also again reminds the audience that the music video was supposed to promote the album and therefore we coherently continue using the image.

For the back cover, we adhered to the conventions in order to please the audience by seeing something familiar. We used the common conventions of listing the tracks, putting the bar code in, the logo of the record company and all the copyright information in the left side corner. We used the same font for continuity and a darker shade burn. The theme of recycling and old, used metal reminds of the concept. You can also clearly see "car and metal recycling" which we highlighted on purpose. 

Evaluation Task 1 - Music Video

Evaluation Task 1

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http://www.pinnaclesys.com/PublicSite/us/PinnacleLife/Content/Tutorials/What+is+Green+Screen.htm

This link explains what a green screen is used for and how.

The link shows how  in the soundtrack "My heart Will Go On" by Celine Dion intertextuality was used. John Stewart's description of the music video as "incorporating, raiding and reconstructing" is essentially what intertextuality is. You can see that we used this convention and we inspired by Stormbreaker, which creates synergy. 

In terms of narrative and performance as Steve Archer states "music videos will cut between a narrative and a performance of the song of the band". We used the convention of a soundtrack for a film using whole sequences of shots as it is done in Titanic's soundtrack. So, the editing is similarly done. Taking the fact that the video is a promotional tool for a film, we did not edit it as a normal video, but used sequences, so we used the convention of cutting on the beat and after the lyrics, but put an emphasis on the film sequences as well. For us was obviously important as explained in previous blog entries that we wanted to present a coherent sequences in order to promote the film and give the audience a chance to recognise the product. Nevertheless, Archer argues that "the lip-synch close-up and the miming of playing instruments that remains at the heart of music videos, as if to assure us that the band really can kick it". We adhered to this convention as well by still using a lot of band shots.

Evaluation Task 1 - The Theory Behind It

Evaluation 1

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We have used these conventions listed above to either subvert or adhere to the expectations of the audience in order to achieve a different effect.

Finalized Digipak and Poster

Finalizing the poster and the digipak was a time-consuming, but very enjoyable and creative process. In terms of the poster we used the same image which we edited in the poster, which we used in the digipak - inside left pannel in order to create this cross-promotion within the campaign - the music video, the poster and the digipak are following a reaccuring theme which supports the idea of the whole campaign, this of re-generation and recycling the old music to the new.

            

  

In terms of our digipak we changed the look of it in terms of the colourburning we experimented with at the beginning. As an end effect we wanted to highlight brighter shinier colours in order to emphasize this new-invention - not old looking style, but inventive and creative. We wanted the colours to be more vibrant, but still stylish, sleek and ellegant.



As you can see as a more professional look we finalised the presentation of the digipak by putting it into labeled pannels for more clarity. We also finally decided that we want the actual CD to be symbolically the lid of the famous people bin which is going to be inside right in the digipak, underneath the CD.