In order to understand the codes and conventions of a digipak at the beginning of the process I research different ways to create a successful digipak - Research Digipak - Conventions. In addition, I also researched digipak covers by similar artists in order to collect ideas and inspiration for my own product - Digipak Covers by Similar Artists, this helped enourmously because I understood how to create a band image through the digipak and how important it is to get it right.
In terms of our digipak we wanted to be creative and we used most of the conventions rather than subvert them. Our front cover has the title of the album "Retaking The Music" and "Infernal, which is the name of the band as simple conventions. The font was kept the same throughout the whole digipak which is common as well. The burning is similar in order to keep the continuity. As you can see we used dark colours for the background in order for the recycling sign to stand out and therefore the concept of our band. Through the design work we wanted to use the conventions, but also bring out the unique brand image of the band. The mod colours we highlighted and it seems to have a rather metalic feel to it and it sells the concept of "Retaking The Music" and recycling. The fact that for a background picture we used the scrap yard, it also again reminds the audience that the music video was supposed to promote the album and therefore we coherently continue using the image.
For the back cover, we adhered to the conventions in order to please the audience by seeing something familiar. We used the common conventions of listing the tracks, putting the bar code in, the logo of the record company and all the copyright information in the left side corner. We used the same font for continuity and a darker shade burn. The theme of recycling and old, used metal reminds of the concept. You can also clearly see "car and metal recycling" which we highlighted on purpose.
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