Saturday 14 January 2012

Evaluation Task 1 - Music Video



This link explains what a green screen is used for and how.



The link shows how  in the soundtrack "My heart Will Go On" by Celine Dion intertextuality was used. John Stewart's description of the music video as "incorporating, raiding and reconstructing" is essentially what intertextuality is. You can see that we used this convention and we inspired by Stormbreaker, which creates synergy. 



In terms of narrative and performance as Steve Archer states "music videos will cut between a narrative and a performance of the song of the band". We used the convention of a soundtrack for a film using whole sequences of shots as it is done in Titanic's soundtrack. So, the editing is similarly done. Taking the fact that the video is a promotional tool for a film, we did not edit it as a normal video, but used sequences, so we used the convention of cutting on the beat and after the lyrics, but put an emphasis on the film sequences as well. For us was obviously important as explained in previous blog entries that we wanted to present a coherent sequences in order to promote the film and give the audience a chance to recognise the product. Nevertheless, Archer argues that "the lip-synch close-up and the miming of playing instruments that remains at the heart of music videos, as if to assure us that the band really can kick it". We adhered to this convention as well by still using a lot of band shots.



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